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How will the new tax affect prices?

The vape tax has now come into force in the UK. The measure is designed to make e-cigarettes less appealing, especially to children and young people, while prices in the market are expected to rise gradually depending on stock levels.

Under the new rules, the tax on 10 ml of e-liquid has been set at £2.20. However, because sellers have been given six months to clear old stock at previous prices, consumers may not see immediate increases in many shops.

The tax applies to all vape products, regardless of whether they contain nicotine. Tobacco products also saw an increase on the same day, with the tax on 100 cigarettes or 50 grams of tobacco rising by £2.20. The tax authority said the difference is intended to preserve the financial incentive for smokers to switch to vaping.

Transition period and enforcement plan

HMRC (His Majesty’s Revenue and Customs, the UK tax authority) is also rolling out a stamp system that can be tracked through the supply chain. All vape products sold in the United Kingdom will need to carry this mark from April.

  • Old stock can be sold for six months at pre-tax prices.
  • From April, all vape products on the market must carry a traceable stamp.
  • New vape and e-cigarette shops opening in England will need local council approval.

Impact on illicit trade and shops

The government is presenting the new tax and stamp rules as a step against the growing illicit trade problem. In the prime minister’s high street revival package announced last month, local councils were also given new powers covering the concentration of vape shops.

Industry representatives, meanwhile, say the higher costs will put pressure on compliant shops. Independent stores that offer advice and services warn that price competition after the tax could become harder, particularly against supermarkets and other retail channels.

How have consumers and the industry reacted?

Among users interviewed in Reading, opinions varied. Some consumers said the tax would not change their habits, while others said they might cut down or quit altogether because of the cost of living and health concerns.

Karin Smyth said the measure is part of efforts to curb vaping among young people, while Treasury minister James Murray stressed that retailers following the rules are being supported. Industry groups, however, argue that cheaper vape products help adult smokers quit. Experts say vaping is considered less harmful than smoking but is not risk-free, noting evidence linking it to cough, wheezing, mouth and dental health problems, and sleep and mental health issues, especially among children and young people. The NHS (National Health Service) also says children and non-smokers should never vape.

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